Is it ultra-processed?
Menu

Is Fit & Active Vitality Cereal with Red Berries ultra-processed?

317 g Breakfast cereals Sold in the United States

Pack of Fit & Active Vitality Cereal with Red Berries

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 1 additive
  • Nutri-Score D

Less processed breakfast cereals

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice, wheat, sugar, wheat bran, strawberries, corn syrup, wheat dextrin, salt, malted barley syrup, vitamins, minerals (sodium ascorbate (vitamin c)), reduced iron, niacinamide, alpha tocopherol acetate (vitamin e), pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, riboflavin, thiamin mononitrate (vitamin b1), folic acid, vitamin b12

Additives: E1400 Dextrin

Also detected, but not matched to one ingredient: E1400 Dextrin.

As written on the pack

rice, whole grain wheat, sugar, wheat bran, freeze dried strawberries, corn syrup, wheat dextrin, salt, malted barley syrup, vitamins and minerals: sodium ascorbate (vitamin c), reduced iron, niacinamide, alpha tocopherol acetate (vitamin e), pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12, contains: wheat,

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E1400 Dextrin Dextrin is starch partly broken down by heat or acid, used as a thickener, binder and coating.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 1129th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4099100017878, last edited 17 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.