Is Fit & Active Caramel Corn Rice Cakes ultra-processed?

Puffed rice cakes Sold in the United States

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

brown rice, corn (with germ removed), sugar (processing marker), corn syrup, salt (processing marker), caramel color

Additives: E150c Ammonia caramel

Also detected, but not matched to one ingredient: E150c Ammonia caramel.

As written on the pack

whole grain brown rice, corn (with germ removed), sugar, corn syrup, salt, caramel color, may contain soy and milk

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E150c Ammonia caramel Ammonia caramel is a brown colour made by heating sugars with ammonia compounds.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

From least to most processed, this one ranks 65th. 63% of the puffed rice cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 4099100128215, last edited 3 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.