Is it ultra-processed?
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Is Crownfield Muesli Bars Chocolate ultra-processed?

8x25 gram Chocolate cereal bars Sold in the United Kingdom, Ireland and 3 more countries

Pack of Crownfield Muesli Bars Chocolate

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 29 ingredients
  • 3 additives
  • Nutri-Score B

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Cereal Flakes 35% (Wheat, Oat), Maltitols, Chocolate Flavoured Puffed Cereals 8% (Wheat Flour, Rice Flour, Maize, Fat Reduced Cocoa Powder, Barley Malt Flour, Salt), Sugar Free** Milk Chocolate with Sweetener 8% (Maltitols, Cocoa Butter, Whole Milk Powder, Cocoa Mass, Whey Powder, Lecithins), Wheat Flour 8%, Rapeseed Oil, Roasted Peanuts, Glycerol, Corn Flakes 2% (Maize, Salt, Barley Malt Extract), Salt, Natural Flavouring, Lecithins

Additives: E322 Lecithins , E422 Glycerol , E965 Maltitol

As written on the pack

35% Wholegrain Cereal Flakes (Wheat, Oat), Sweetener: Maltitols; 8% Chocolate Flavoured Puffed Cereals (Wheat Flour, Rice Flour, Maize, Fat Reduced Cocoa Powder, Barley Malt Flour, Salt), 8% Sugar Free** Milk Chocolate with Sweetener (Sweetener: Maltitols; Cocoa Butter, Whole Milk Powder, Cocoa Mass, Whey Powder (Milk), Emulsifier: Lecithins), 8% Wholegrain Wheat Flour, Rapeseed Oil, Chopped Roasted Peanuts, Humectant: Glycerol; 2% Corn Flakes (Maize, Salt, Barley Malt Extract), Salt, Natural Flavouring, Emulsifier: Lecithins.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 61 chocolate cereal bars

From least to most processed, this one ranks 33rd. 100% of the chocolate cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 61 chocolate cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 20422684, last edited 14 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.