Is Coles Bran Flakes with sultanas ultra-processed?

580g Breakfast cereals fortified with vitamins and chemical elements Sold in Australia

It's processed, but not ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Whole foods combined with:

Salt
Sugar
Vegetable oil

17 ingredients
No additives
Nutri-Score C

Less processed breakfast cereals fortified with vitamins and chemical elements

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Bran (Whole Grain Wheat 46%, Wheat Bran 21%, Sugar (processing marker), Malt Extract (Barley), Salt (processing marker), Mineral (Iron), vitamins, Niacin, Riboflavin, Thiamin, Folic Acid), Sultanas (Sultanas 26%, Vegetable Oil (processing marker))

As written on the pack

Wheat Bran Flakes [Whole Grain Wheat (46%), Wheat Bran (21%), Sugar, Malt Extract (Barley), Salt, Mineral (Iron), Vitamins (Niacin, Riboflavin, Thiamin, Folic Acid)], Sultanas [Sultanas (26%), Vegetable Oil].

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 38 breakfast cereals fortified with vitamins and chemical elements

From least to most processed, this one ranks 8th. 71% of the breakfast cereals fortified with vitamins and chemical elements here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 38 breakfast cereals fortified with vitamins and chemical elements, least processed first

About this information

Data from this product on Open Food Facts (barcode 9310645393285, last edited 19 September 2023), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.