Is it ultra-processed?
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Is Brioche Pasquier Pains au lait ultra-processed?

x10 (350g) Viennoiseries Sold in the United Kingdom, the United States and 3 more countries

Pack of Brioche Pasquier Pains au lait

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • 2 additives
  • Nutri-Score C

Less processed viennoiseries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

wheat flour 43%, sourdough 21%, wheat flour 11%, water, salt, fresh eggs 11%, sugar, pastry butter, rapeseed oil, yeast, skimmed milk powder equivalent to 10% reconstituted skimmed milk, mono- and diglycerides of fatty acids, salt, wheat protein, wheat gluten, carrot extract, flavourings, ascorbic acid, milk protein

Additives: E300 Ascorbic acid , E471 Mono- and diglycerides of fatty acids

As written on the pack

wheat flour 43%, sourdough 21%, wheat flour 11%, water, salt, fresh eggs 11%, sugar, pastry butter, rapeseed oil, yeast, skimmed milk powder equivalent to 10% reconstituted skimmed milk, emulsifier: mono and diglycerides of fatty acids, salt, wheat protein, wheat gluten, carrot extract, flavourings, antioxidant: ascorbic acid, milk protein

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 145 viennoiseries

From least to most processed, this one ranks 52nd. 90% of the viennoiseries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 145 viennoiseries, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 3256540000698, last edited 30 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.