Is it ultra-processed?
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Is Born winner Strawberry cheesecake ultra-processed?

Protein bars Sold in the United Kingdom and Bulgaria

Pack of Born winner Strawberry cheesecake

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 25 ingredients
  • 5 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oats 32%, white chocolate with yogurt flavor 17% (sugar, cocoa butter, whole milk powder, skimmed milk powder, yogurt powder, whey powder, soy lecithin, natural flavoring), vegetable fats (palm and rapeseed), partially inverted sugar syrup, glucose syrup, cranberries 5% (cranberries, sugar, sunflower oil), glycerol, sugar, natural flavoring, salt, citric acid, sunflower lecithin, anthocyanins

Additives: E163 Anthocyanins , E322 Lecithins , E322i Lecithin , E330 Citric acid , E422 Glycerol

As written on the pack

oats (32%), white chocolate with yogurt flavor (17%) (sugar, cocoa butter, whole milk powder, skimmed milk powder, yogurt powder, whey powder, emulsifier: soy lecithin, natural flavoring), vegetable fats (palm and rapeseed), partially inverted sugar syrup, glucose syrup, dried cranberries (5%) (cranberries, sugar, sunflower oil), humectant: glycerol, sugar, natural flavoring, salt, acidity regulator: citric acid, emulsifier: sunflower lecithin, color: anthocyanins

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E163 Anthocyanins Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 308th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060961650695, last edited 11 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.