Is Bob's Red Mill Tri-color Pearl Couscous ultra-processed?

454g Cereals and their products Sold in the United States and Germany

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

Wheat flour, spinach powder, tomato powder, annatto (ultra-processing marker) (color (ultra-processing marker))

Additives: E160b Annatto

As written on the pack

Wheat flour, spinach powder, tomato powder, annatto (color).

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
Colour Colours are added to restore colour lost in processing or to make a product look more appealing.

From least to most processed, this one ranks 3337th. 57% of the cereals and their products here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 0039978044983, last edited 20 August 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.