Is Bassetts chewable vitamins ultra-processed?

Flavoured dietary supplements Sold in the United Kingdom

Pack of Bassetts chewable vitamins

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 30 ingredients
  • 10 additives

Less processed dietary supplements

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Sweeteners (ultra-processing marker) (Maltitol syrup (ultra-processing marker), Sorbitol (ultra-processing marker), Sucralose (ultra-processing marker)), Gelatine (ultra-processing marker) (Bovine), vitamins, vitamin C, Vitamin E, Colour (ultra-processing marker) (Anthocyanin (ultra-processing marker)), Acid (Malic acid), Raspberry flavouring (ultra-processing marker), Glazing agent (ultra-processing marker) (Vegetable oil Food s (Coconut oil (processing marker), Palm kernel oil, Sunflower oil (processing marker)), Carnauba wax (ultra-processing marker)), Riboflavin (ultra-processing marker), vitamins, vitamin A, Vitamin B6, Pomegranate flavouring, vitamins, vitamin D, Vitamin B12, Contains naturally occurring sugars, a subs health Not su KEEP C

Additives: E101 Riboflavin , E101i Riboflavin , E163 Anthocyanins , E296 Malic acid , E420 Sorbitol , E428 Gelatine , E903 Carnauba wax , E955 Sucralose , E965 Maltitol , E965ii Maltitol syrup

As written on the pack

Sweeteners (Maltitol syrup, Sorbitol, Sucralose), Gelatine (Bovine), Vitamin C, Vitamin E, Colour (Anthocyanin), Acid (Malic acid), Raspberry flavouring, Glazing agent [Vegetable oil Food s (Coconut oil, Palm kernel oil, Sunflower oil), Carnauba wax], Riboflavin (Vitamin B2), Vitamin A, Vitamin B6, Pomegranate flavouring, Vitamin D, Vitamin B12. Contains naturally occurring sugars. a subs health Not su KEEP C

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E101 Riboflavin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E163 Anthocyanins Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E420 Sorbitol Sorbitol is a sugar alcohol used as a sweetener and to keep products moist.
  • E428 Gelatine Gelatine is a gelling agent made from collagen in animal skin and bones.
  • E903 Carnauba wax Carnauba wax comes from the leaves of a Brazilian palm and gives sweets and coated chocolates their shine.
  • E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
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  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Glazing agent Glazing agents, waxes and shellac for example, coat a surface to make it shiny or stop pieces sticking together.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 9 flavoured dietary supplements

From least to most processed, this one ranks 9th. 100% of the flavoured dietary supplements here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 9 flavoured dietary supplements, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5011842112184, last edited 2 September 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.