Is it ultra-processed?
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Is Barebells Protein Bar Birthday Cake ultra-processed?

1.94 oz Protein bars Sold in the United States

Pack of Barebells Protein Bar Birthday Cake

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 28 ingredients
  • 11 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Milk protein blend (calcium caseinate, whey protein isolate, whey protein), glycerin, bovine collagen hydrolysate, maltitol, cocoa butter, polydextrose, water, confetti blend (maltitol, rice flour, potato starch, sunflower oil, red 40 lake, blue 2 lake, yellow 5 lake, blue 1 lake), dry whole milk, soy protein isolate, sunflower oil, natural and artificial flavors, tapioca starch, salt, sunflower lecithin, citric acid, sucralose

Additives: E102 Tartrazine , E1200 Polydextrose , E129 Allura red , E132 Indigotine , E133 Brilliant blue FCF , E322 Lecithins , E322i Lecithin , E330 Citric acid , E422 Glycerol , E955 Sucralose , E965 Maltitol

As written on the pack

Milk protein blend (calcium caseinate, whey protein isolate, whey protein concentrate), glycerin, bovine collagen hydrolysate, maltitol, cocoa butter, polydextrose, water, confetti blend (maltitol, rice flour, potato starch, sunflower oil, red 40 lake, blue 2 lake, yellow 5 lake, blue 1 lake), dry whole milk, soy protein isolate, sunflower oil, natural and artificial flavors, tapioca starch, salt, sunflower lecithin, citric acid, sucralose.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E102 Tartrazine Tartrazine is a synthetic yellow azo dye (FD&C Yellow No. 5 in the US).
  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E132 Indigotine Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E133 Brilliant blue FCF Brilliant blue FCF is a synthetic blue dye, listed in the US as FD&C Blue No. 1.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
Show 3 more
  • E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
  • E965 Maltitol Maltitol is a sugar alcohol made from starch, used as a sweetener in "no added sugar" sweets and chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 380th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0850054108609, last edited 23 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.