Is Barbara's Morning Oat Crunch Cereal Original ultra-processed?

Breakfast cereals Sold in the United States and France

It's processed, but not ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Whole foods combined with:

Salt
Sugar

9 ingredients
3 additives
Nutri-Score D

Less processed breakfast cereals

Sprouted Rolled Oats One Degree Organic Foods 1 ingredient · no additives NOVA group 1
Old Fashioned Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Quick 1-Minute Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Old Fashioned 100% Whole Grain Rolled Oats Quaker Oats 1 ingredient · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Oats, Wheat, Cane Sugar (processing marker), Unsulfured Molasses, Pea Protein, Sea Salt (processing marker), Baking Soda, Barley Malt Extract, Tocopherols

Additives: E306 Tocopherol-rich extract , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

Whole Grain Oats, Whole Grain Wheat, Cane Sugar, Unsulfured Molasses, Pea Protein Concentrate, Sea Salt, Baking Soda, Barley Malt Extract, Tocopherols

What makes it processed

Culinary ingredients

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,869 breakfast cereals

From least to most processed, this one ranks 748th. 60% of the breakfast cereals here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,869 breakfast cereals, least processed first

About this information

Data from this product on Open Food Facts (barcode 0070617206126, last edited 4 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.