Is Asda No added sugar instant custard mix ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 23 ingredients
- 5 additives
Less processed dessert mixes
Ingredients
Ultra-processing Processing
whey powder (ultra-processing marker), maltodextrin (ultra-processing marker), modified me starch, coconut oil (processing marker), milk protein (ultra-processing marker), flavourings contain milk, stabiliser (triphosphates (ultra-processing marker)), colours (ultra-processing marker) (annatto norbixin (ultra-processing marker)), curcumin (ultra-processing marker), sweetener (ultra-processing marker) (sucralose (ultra-processing marker), lergy advice! for allergens), see ingredients bold, ay also contain egg, soya, contains naturally occurring sugars, artificial colours (ultra-processing marker), flavours (ultra-processing marker), drogenated fat, trition uggest this product provides 3 servings al values ared as directed) y kj per per ri 100g 1, 3 pack 707
Additives: E100 Curcumin , E160b Annatto , E160bii Annatto norbixin , E451 Triphosphates , E955 Sucralose
As written on the pack
whey powder (milk), maltodextrin, modified me starch, coconut oil, milk protein, flavourings contain milk), stabiliser (triphosphates), colours annatto norbixin, curcumin), sweetener sucralose). lergy advice! for allergens, see ingredients bold. ay also contain egg and soya. contains naturally occurring sugars. artificial colours, flavours or drogenated fat. trition uggest this product provides 3 servings al values ared as directed) y kj per per ri 100g 1/3 pack 707
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
- E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
- E451 Triphosphates Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
- E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Show 1 more
- Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
- Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
- Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
1 ingredient that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
Among 107 dessert mixes
From least to most processed, this one ranks 102nd. 87% of the dessert mixes here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 5057172566303, last edited 7 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- General information, not medical or dietary advice. Check the pack if you have an allergy.