Is it ultra-processed?
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Is Asda Free From Seeded White Sliced Loaf ultra-processed?

Sliced breads Sold in the United Kingdom

Pack of Asda Free From Seeded White Sliced Loaf

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 17 ingredients
  • 2 additives
  • Nutri-Score B

Less processed sliced breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Tapioca Starch, Rice Flour, Rapeseed Oil, Sunflower Seeds 4%, Potato Flakes, Linseed 3%, Psyllium Husk, Glycerol, Hydroxypropyl Methyl Cellulose, Sugar, Maize Flour, Yeast, Millet Seeds, Poppy Seeds, Salt, Rice Flour

Additives: E422 Glycerol , E464 Hydroxypropyl methyl cellulose

As written on the pack

Water, Tapioca Starch, Rice Flour, Rapeseed Oil, Sunflower Seeds (4%), Potato Flakes, Linseed (3%), Psyllium Husk Powder, Humectant (Glycerol), Stabiliser (Hydroxypropyl Methyl Cellulose), Sugar, Maize Flour, Yeast, Millet Seeds, Poppy Seeds, Salt, Fermented Rice Flour.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E464 Hydroxypropyl methyl cellulose Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 389 sliced breads

From least to most processed, this one ranks 245th. 87% of the sliced breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 389 sliced breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5054781844013, last edited 23 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.