Is it ultra-processed?
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Custard puddings, from least to most processed

We track 13 custard puddings, 85% of them ultra-processed. The least processed is Creme aux oeufs.

What makes custard puddings ultra-processed

The signs of ultra-processing found most often, and the share of custard puddings that contain each:

Processed food (2)

  1. 1 Creme aux oeufs Fresh & Easy 3
  2. 2 Crème Caramel Bonne Maman · 400 g 3

Ultra-processed food (11)

  1. 3 Custard Tesco · 500g 4
  2. 4 Vannilla custard 4
  3. 5 Custard Marks & Spencers 4
  4. 6 Crème Caramel Domo · 80 g 4
  5. 7 Egg custard tart Morrisons · 2 4
  6. 8 custard Ambrosia 4
  7. 9 My mini custard Ambrosia · 6 x 55 g 4
  8. 10 Ambrosia Light Custard Ambrosia · 1kg 4
  9. 11 Ambrosia Custard Pot Low Fat 150g Ambrosia · 150g 4
  10. 12 Bird's Instant Custard Premier Foods · 75 g 4
  11. 13 Instant Custard Birds · 3 x 75g 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.