Is it ultra-processed?
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Is Wrigley's Hubba Bubba Max Outrageous Original Bubble Gum ultra-processed?

5x8 g Chewing gums Sold in Canada

Pack of Wrigley's Hubba Bubba Max Outrageous Original Bubble Gum

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 14 ingredients
  • 6 additives

Less processed confectioneries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Sugars (sugar, corn syrup), Gum base, Glycerin, Natural and artificial flavours, Soy lecithin, Acesulfame-potassium, Aspartame, Allura red, Aspartame (contains phenyalanine), Acesulfame-potassium (1 piece)

Additives: E129 Allura red , E322 Lecithins , E322i Lecithin , E422 Glycerol , E950 Acesulfame k , E951 Aspartame

As written on the pack

Sugars (sugar, corn syrup), Gum base, Glycerin, Natural and artificial flavours, Soy lecithin, Acesulfame-potassium, Aspartame, Allura red. Aspartame (contains phenyalanine): 7.3 mg; Acesulfame-potassium: 9.7 mg/1 piece.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E129 Allura red Allura red AC is a synthetic red azo dye (FD&C Red No. 40 in the US).
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E950 Acesulfame k Acesulfame K is a synthetic sweetener about 200 times sweeter than sugar, often combined with aspartame or sucralose.
  • E951 Aspartame Aspartame is a synthetic sweetener about 200 times sweeter than sugar, used in diet drinks and sugar-free products.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 47 chewing gums

From least to most processed, this one ranks 10th. 98% of the chewing gums here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 47 chewing gums, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0064900000881, last edited 31 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.