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Is Walkers Max Flame Grilled Steak Crisps ultra-processed?

Flavoured potato crisps Sold in the United Kingdom, France and Spain

Pack of Walkers Max Flame Grilled Steak Crisps

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 22 ingredients
  • 1 additive
  • Nutri-Score D

Less processed flavoured potato crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

potatoes, sunflower oil 26%, rapeseed oil, flame grilled steak seasoning, flame grilled steak seasoning (milk whey), salt, butter (from milk), sugar, dried onion, flavourings, colour (paprika extract), smoke flavourings, made in a factory that also handles (wheat), gluten, barley, soya, celery, mustard

Additives: E160c Paprika extract

As written on the pack

potatoes, sunflower oil (26%), rapeseed oil, flame grilled steak seasoning. flame grilled steak seasoning: [dried milk whey, salt, butter extract (from milk), sugar, dried onion, flavourings, colour (paprika extract), smoke flavourings]. made in a factory that also handles: wheat, gluten, barley, soya, celery, mustard.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 191 flavoured potato crisps

From least to most processed, this one ranks 141st. 95% of the flavoured potato crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 191 flavoured potato crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000328532905, last edited 14 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.