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Is Hula Hoops Big Hoops Barbecue Beef Flavour ultra-processed?

45g Flavoured potato crisps Sold in the United Kingdom

Pack of Hula Hoops Big Hoops Barbecue Beef Flavour

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 23 ingredients
  • 1 additive
  • Nutri-Score D

Less processed flavoured potato crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

potato (potato, potato starch), sunflower oil 26%, barbecue beef flavour (rice flour, salt, yeast, sweet whey, dried onion, potassium chloride, sugar, natural flavouring, dried tomato, maltodextrin, paprika extract), natural flavouring (contains potassium chloride, yeast, salt, maltodextrin, dried onion), salt

Additives: E160c Paprika extract

As written on the pack

potato (dried potato & potato starch), sunflower oil (26%), barbecue beef flavour [rice flour, salt, dried yeast extract, sweet whey powder (milk), dried onion, potassium chloride, sugar, natural flavouring, dried tomato, maltodextrin, colour: paprika extract], natural flavouring (contains potassium chloride, dried yeast extract, salt, maltodextrin, dried onion), salt. for allergens see ingredients in bold. also may contain gluten.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 191 flavoured potato crisps

From least to most processed, this one ranks 124th. 95% of the flavoured potato crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 191 flavoured potato crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000237138328, last edited 29 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.