Is VOW Nutrition Protein shake ultra-processed?

Protein powders Sold in the United Kingdom and Ireland

Pack of VOW Nutrition Protein shake

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 13 ingredients
  • 2 additives

Less processed protein powders

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Whey protein (ultra-processing marker), Whey protein isolate (ultra-processing marker), Xanthan Gum (ultra-processing marker) (Thickener (ultra-processing marker)), Natural Flavouring (ultra-processing marker) (Strawberry, White Chocolate), Sucralose (ultra-processing marker) (Sweetener (ultra-processing marker)), Beetroot (Colourant), Silica (Anti-Caking Agent (processing marker))

Additives: E415 Xanthan gum , E955 Sucralose

As written on the pack

Whey protein concentrate (Milk), Whey protein isolate (Milk), Xanthan Gum (Thickener) Natural Flavouring (Strawberry and White Chocolate), Sucralose (Sweetener), Beetroot (Colourant),, Silica Extract (Anti-Caking Agent).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E415 Xanthan gum Xanthan gum is a thickener made by fermenting sugar with the bacterium Xanthomonas campestris.
  • E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.
  • Thickener Thickeners, often gums or modified starches, make liquids more viscous so that a product feels richer than its ingredients alone would make it.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Anti-caking agent Anti-caking agents are substances which reduce the tendency of individual particles of a foodstuff to adhere to one another.

How the NOVA groups work

Among 150 protein powders

From least to most processed, this one ranks 83rd. 95% of the protein powders here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 150 protein powders, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0634158624018, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.