Is Vit-Hit Apple + Elderflower ultra-processed?

500 ml Apple juices from concentrate Sold in the United Kingdom, Ireland and 4 more countries

Pack of Vit-Hit Apple + Elderflower

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 26 ingredients
  • 8 additives
  • Nutri-Score C

Less processed apple juices from concentrate

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, apple juice from concentrate 12%, flavouring (ultra-processing marker), elderflower, other flavours, ascorbic acid, gum arabic (ultra-processing marker), glycerol esters of wood rosins, sweeter Sucralose, vitamin blend (vitamins), vitamin C, niacin, pantothenic acid, vitamin B6, vitamins, vitamin B1, folic acid, biotin, vitamin B12, copper complexes of chlorophylls, copper complexes of chlorophyllines, sulphite ammonia caramel (ultra-processing marker), Maté tea, L-carnitine, citric acid

Additives: E141 Copper complexes of chlorophylls and chlorophyllins , E141i Copper complexes of chlorophylls , E150d Sulphite ammonia caramel , E300 Ascorbic acid , E330 Citric acid , E414 Acacia gum , E445 Glycerol esters of wood rosin , E955 Sucralose

Also detected, but not matched to one ingredient: E141 Copper complexes of chlorophylls and chlorophyllins, E445 Glycerol esters of wood rosin, E955 Sucralose.

As written on the pack

Water, apple juice from concentrate (12%) flavouring: natural elderflower and other flavours, antioxidant: ascorbic acid, stabilisers gum arabic and glycerol esters of wood rosins, sweeter Sucralose, vitamin blend: vitamin C, niacin, pantothenic acid, vitamin B6, vitamin B1, folic acid, biotin, vitamin B12; natural colours: copper complexes of chlorophylls, copper complexes of chlorophyllines and sulphite ammonia caramel. Maté tea, L-carnitine and citric acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E141 Copper complexes of chlorophylls and chlorophyllins Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E150d Sulphite ammonia caramel Sulphite ammonia caramel is the dark brown colour in colas and many sauces, made by heating sugars with sulphite and ammonia compounds.
  • E414 Acacia gum Gum arabic (acacia gum) is the hardened sap of acacia trees, used to stabilise flavour emulsions in soft drinks and to coat sweets.
  • E445 Glycerol esters of wood rosin Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

How the NOVA groups work

Among 14 apple juices from concentrate

From least to most processed, this one ranks 14th. 29% of the apple juices from concentrate here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 14 apple juices from concentrate, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5034033000220, last edited 14 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.