Is it ultra-processed?
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Is Vimto Real Fruit Squash ultra-processed?

1 litre Fruit-based beverages Sold in the United Kingdom

Pack of Vimto Real Fruit Squash

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 23 ingredients
  • 5 additives
  • Nutri-Score C

Less processed fruit-based beverages

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

water, mixed fruit 10% (grape, blackcurrant, raspberry), acids (citric acid, malic acid), vimto flavouring (including natural extracts of fruits, herbs, barley malt, spices), vegetable, plant extracts, sweeteners (sucralose, acesulfame k), nutritional informati typical values er preservatives (potassium sorbate, sodium energy fat benzoate), vitamin c, acidity regulator

Additives: E202 Potassium sorbate , E296 Malic acid , E330 Citric acid , E950 Acesulfame k , E955 Sucralose

As written on the pack

water, mixed fruit juices from concentrate 10% (grape, blackcurrant, raspberry), acids (citric acid, malic acid), vimto flavouring (including natural extracts of fruits, herbs, barley malt and spices), vegetable and plant extracts, sweeteners (sucralose, acesulfame k), nutritional informati typical values er preservatives (potassium sorbate, sodium energy fat suitable for vegetarians benzoate), vitamin c, acidity regulator

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E950 Acesulfame k Acesulfame K is a synthetic sweetener about 200 times sweeter than sugar, often combined with aspartame or sucralose.
  • E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
  • Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.

How the NOVA groups work

Among 781 fruit-based beverages

From least to most processed, this one ranks 620th. 50% of the fruit-based beverages here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 781 fruit-based beverages, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5010438013683, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.