Is Vimto No Added Sugar ultra-processed?

2 litres Fruit juices Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Colour
Sweetener
E950 Acesulfame k
E955 Sucralose

25 ingredients
7 additives

Less processed fruit juices

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Water, Mixed Fruit 10%, Grape, Blackcurrant, Raspbe Acids (Citric Acid, Malic Acid), Vimto Flavouring (Including Natural Extrac Fruits, Herbs, Barley Malt, Spices), Colouring Food (ultra-processing marker) (of Carrot, Hibiscus), Sweeteners (ultra-processing marker) (Sucralose (ultra-processing marker), Acesulfame K (ultra-processing marker)), Preservatives (processing marker) (Potassium Sorbate (processing marker), Sodium Benzoate), Vitamin C, Acidity Reglator (Sodium Citrate), Vitamin D

Additives: E202 Potassium sorbate , E211 Sodium benzoate , E296 Malic acid , E330 Citric acid , E331 Sodium citrates , E950 Acesulfame k , E955 Sucralose

As written on the pack

Water, Mixed Fruit Juices From Concentrate 10% (Grape, Blackcurrant, Raspbe Acids (Citric Acid, Malic Acid), Vimto Flavouring (Including Natural Extrac Fruits, Herbs, Barley Malt and Spices), Colouring Food (Concentrates of Carrot, Hibiscus), Sweeteners (Sucralose, Acesulfame K), Preservatives (Potassium Sorbate, Sodium Benzoate), Vitamin C, Acidity Reglator (Sodium Citrate), Vitamin D.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E950 Acesulfame k Acesulfame K is a synthetic sweetener about 200 times sweeter than sugar, often combined with aspartame or sucralose.
E955 Sucralose Sucralose is a sweetener made by chlorinating sugar.
Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
Sweetener Sweeteners give sweetness with few or no calories, many at hundreds of times the strength of sugar.

2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
Preservative Preservatives slow spoilage by microbes.

How the NOVA groups work

Among 513 fruit juices

From least to most processed, this one ranks 472nd. 35% of the fruit juices here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 513 fruit juices, least processed first

About this information

Data from this product on Open Food Facts (barcode 5010438013638, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.