Is Uncle Tobys Protein Strawberry & Creme ultra-processed?

5 pack Bars Sold in Australia

Pack of Uncle Tobys Protein Strawberry & Creme

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 34 ingredients
  • 6 additives

Less processed bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Muesli Blend (Uncle Tobys Rolled Oats), Soy Protein Crisps 18% (Soy Protein Isolate, Tapioca Starch (processing marker), Salt (processing marker)), Wheat 3%, Strawberry Pieces (Strawberry Puree 1%, Wheat), Coconut, Milk Powder (processing marker), Glucose (ultra-processing marker), White Chocolate 7%, Sugar (processing marker), Milk, Cocoa Butter, Emulsifiers (ultra-processing marker) (Soy Lecithin (ultra-processing marker), 476), Chicory Root Fibre (ultra-processing marker), Vegetable Oil (processing marker), Sugar (processing marker), Humectant (ultra-processing marker) (Glycerine (ultra-processing marker)), Modified Starch (ultra-processing marker) (1412), Invert Sugar (ultra-processing marker), Juice, Strawberry 0.5%, Honey (processing marker), Natural Flavours (ultra-processing marker), Emulsifier (ultra-processing marker) (Soy Lecithin (ultra-processing marker))

Additives: E1412 Distarch phosphate , E14XX Modified Starch , E322 Lecithins , E322i Lecithin , E422 Glycerol , E476 Polyglycerol polyricinoleate

Also detected, but not matched to one ingredient: E1412 Distarch phosphate, E476 Polyglycerol polyricinoleate.

As written on the pack

Muesli Blend: Uncle Tobys Rolled Oats (35%), Soy Protein Crisps (18%) ( Soy Protein Isolate, Tapioca Starch, Salt), Wheat (3%), Strawberry Pieces (Strawberry Puree (1%)) ( Wheat ), Coconut, Milk Powder, Glucose, White Chocolate (7%) Sugar, Milk Solids, Cocoa Butter, Emulsifiers ( Soy Lecithin, 476), Chicory Root Fibre, Vegetable Oil, Sugar, Humectant (Glycerine), Modified Starch (1412), Invert Sugar, Berry Juice Concentrate (Strawberry (0.5%), Honey, Natural Flavours, Emulsifier ( Soy Lecithin). Contains Gluten, Wheat, Milk, Soy. May Contain Rye, Barley, Lupin. Suitable for Vegetarians.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E1412 Distarch phosphate Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E14xx Modified Starch Modified starches (E1400 to E1452) are starches treated physically, with enzymes or chemically so that they thicken and hold up to heating, freezing or acidity better than ordinary starch.
  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E476 Polyglycerol polyricinoleate Polyglycerol polyricinoleate (PGPR) is an emulsifier made from castor oil.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
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  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Humectant Humectants are substances which prevent foods from drying out by counteracting the effect of an atmosphere having a low degree of humidity, or promote the dissolution of a powder in an aqueous medium.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
7 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 1,328 bars

From least to most processed, this one ranks 1261st. 89% of the bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,328 bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 9300605156982, last edited 8 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.