Is it ultra-processed?
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Is The Village Bakery Fluffy Crumpets ultra-processed?

Special breads Sold in the United Kingdom

Pack of The Village Bakery Fluffy Crumpets

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 18 ingredients
  • 3 additives
  • Nutri-Score B

Less processed special breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Dextrose, Raising Agents (Diphosphates), Potassium Carbonates, Yeast, Spirit Vinegar, Salt, Acidity Regulator (Glucono-Delta-Lactone), Preservative (Potassium Sorbate)

Additives: E202 Potassium sorbate , E450 Diphosphates , E575 Glucono-delta-lactone

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Dextrose, Raising Agents: Diphosphates, Potassium Carbonates; Yeast, Spirit Vinegar, Salt, Acidity Regulator: Glucono-Delta-Lactone; Preservative: Potassium Sorbate.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • E202 Potassium sorbate Preservatives are substances which prolong the shelf-life of foods by protecting them against deterioration caused by micro-organisms and/or which protect against growth of pathogenic micro-organisms.
  • Preservative Preservatives slow spoilage by microbes.
  • Salt Salt, added for taste and preservation.

How the NOVA groups work

Among 364 special breads

From least to most processed, this one ranks 239th. 76% of the special breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 364 special breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4088600162997, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.