Is it ultra-processed?
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Is Strong Roots Sweet Potato Hash Brown ultra-processed?

350 g Sweet potatoes Sold in the United Kingdom

Pack of Strong Roots Sweet Potato Hash Brown

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 18 ingredients
  • No additives
  • Nutri-Score B

Less processed sweet potatoes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

sweet potato 33%, potato 32%, sunflower oil, carrot, onion 6%, potato flakes 5%, potato, rice flour, salt, rapeseed oil, citrus fibre, spices (black pepper, chipotle chili), concentrate (paprika, carrot), onion powder

As written on the pack

sweet potato (33%), potato (32%), sunflower oil, carrot, onion (6%), potato flakes (5%), dried potato, rice flour, salt, rapeseed oil, citrus fibre, spices (black pepper, chipotle chili powder), concentrate (paprika, carrot), onion powder,

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 13 sweet potatoes

From least to most processed, this one ranks 10th. 31% of the sweet potatoes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 13 sweet potatoes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5391528181100, last edited 2 October 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.