Is Snack-A-Jacks Snack a Jacks Caramel Rice Cakes ultra-processed?

159 g Puffed rice cakes Sold in the United Kingdom and France

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Colour
Emulsifier
Flavouring
E150d Sulphite ammonia caramel
E160b Annatto
E322 Lecithins

14 ingredients
4 additives
Nutri-Score C

Less processed puffed rice cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rice 35%, maize (with germ removed), sugar (processing marker), caramel flavour (ultra-processing marker) (flavourings, colour (ultra-processing marker) (sulphite ammonia caramel (ultra-processing marker))), sunflower oil (processing marker), colour (ultra-processing marker) (annatto (ultra-processing marker)), emulsifier (ultra-processing marker) (soya lecithin (ultra-processing marker)), salt (processing marker)

Additives: E150d Sulphite ammonia caramel , E160b Annatto , E322 Lecithins , E322i Lecithin

As written on the pack

wholegrain rice (35%), maize (with germ removed), sugar, caramel flavour [flavourings, colour (sulphite ammonia caramel)], sunflower oil, colour (annatto), emulsifier (soya lecithin), salt

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E150d Sulphite ammonia caramel Sulphite ammonia caramel is the dark brown colour in colas and many sauces, made by heating sugars with sulphite and ammonia compounds.
E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 142 puffed rice cakes

From least to most processed, this one ranks 137th. 63% of the puffed rice cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 142 puffed rice cakes, least processed first

About this information

Data from this product on Open Food Facts (barcode 5000108884231, last edited 12 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.