Is Simple Truth Homestyle Waffles ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 23 ingredients
- 8 additives
- Nutri-Score D
Less processed waffles
Ingredients
Ultra-processing Processing
water, brown rice flour, potato starch (processing marker), corn flour, vegetable oil (processing marker) (canola, soybean oil), tapioca starch (processing marker), sugar (processing marker), inulin (ultra-processing marker), contains less than 2% of potato flour, leavening (sodium acid pyrophosphate (ultra-processing marker), sodium bicarbonate, monocalcium phosphate), soy lecithin (ultra-processing marker) (emulsifier (ultra-processing marker)), sea salt (processing marker), pear juice concentrate (ultra-processing marker), pineapple syrup, clarified pineapple juice concentrate, peach juice, natural flavor (ultra-processing marker)
Additives: E322 Lecithins , E322i Lecithin , E341 Calcium phosphates , E341i Monocalcium phosphate , E450 Diphosphates , E450i Disodium diphosphate , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate
As written on the pack
water, brown rice flour, potato starch, corn flour, vegetable oil (canola and/or soybean oil), tapioca starch, sugar, inulin, contains less than 2% of potato flour, leavening (sodium acid pyrophosphate, sodium bicarbonate, monocalcium phosphate), soy lecithin (emulsifier), sea salt, pear juice concentrate, pineapple syrup, clarified pineapple juice concentrate, peach juice concentrate, natural flavor. contains: soy.
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
- E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
- Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
- Fruit juice concentrate An ingredient mostly produced industrially and rarely used in home kitchens.
5 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Salt Salt, added for taste and preservation.
- Starch Starch extracted from cereals or potatoes, used to thicken.
- Sugar Sugar refined from sugar cane or beet.
- Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
- Sweet snacks Products in the category "Sweet snacks" are at least group 3.
Among 38 waffles
From least to most processed, this one ranks 28th. 95% of the waffles here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 0011110105493, last edited 19 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.