Is 365 Whole Foods Market Buttermilk Protein Waffles ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 24 ingredients
- 6 additives
- Nutri-Score C
Less processed waffles
Ingredients
Ultra-processing Processing
water, whole wheat flour, enriched wheat flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), canola oil, cane sugar (processing marker), wheat protein isolate, whey protein isolate (ultra-processing marker), whey protein (ultra-processing marker), powdered eggs, sunflower lecithin (ultra-processing marker) (emulsifier (ultra-processing marker)), buttermilk powder, corn maltodextrin (ultra-processing marker), natural flavor (ultra-processing marker), leavening (sodium acid pyrophosphate (ultra-processing marker), sodium bicarbonate), sea salt (processing marker)
Additives: E322 Lecithins , E322i Lecithin , E450 Diphosphates , E450i Disodium diphosphate , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate
As written on the pack
water, whole wheat flour, unbleached enriched wheat flour (unbleached wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), expeller pressed canola oil, cane sugar, wheat protein isolate, whey protein isolate, whey protein concentrate, powdered eggs, sunflower lecithin (emulsifier), buttermilk powder, corn maltodextrin, natural flavor, leavening (sodium acid pyrophosphate, sodium bicarbonate), sea salt
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
- E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
- Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
- Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
3 ingredients that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
Among 38 waffles
From least to most processed, this one ranks 26th. 95% of the waffles here are ultra-processed.
About this information
- Data from this product on Open Food Facts (barcode 0099482489540, last edited 15 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.