Is Rowntree's Fruit Blaster ultra-processed?
Yes, it's ultra-processed
- 1 Unprocessed
- 2 Kitchen staple
- 3 Processed
- 4 Ultra-processed
Signs of ultra-processing in its ingredients:
- 18 ingredients
- 5 additives
- Nutri-Score C
Ingredients
Ultra-processing Processing
Water, Fruit juice from concentrate (ultra-processing marker) 26% (Orange, Pineapple, Raspberry, Lemon), Sugar (processing marker), Glucose syrup (ultra-processing marker), Maltodextrin (ultra-processing marker), Acid (Citric acid), Stabiliser (Guar gum (ultra-processing marker)), Flavourings (ultra-processing marker), Colours (ultra-processing marker) (Beetroot red (ultra-processing marker), Curcumin (ultra-processing marker), Carotenes (ultra-processing marker))
Additives: E100 Curcumin , E160a Carotene , E162 Beetroot red , E330 Citric acid , E412 Guar gum
As written on the pack
Water, Fruit juice from concentrate (26%) (Orange, Pineapple, Raspberry, Lemon), Sugar, Glucose syrup, Maltodextrin, Acid (Citric acid), Stabiliser (Guar gum), Flavourings, Colours (Beetroot red, Curcumin, Carotenes).
What makes it ultra-processed
Cosmetic additives
Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.
- E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
- E160a Carotene Carotenes are orange-yellow pigments, either synthesised or extracted from carrots, algae or palm oil.
- E162 Beetroot red Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
- E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
- Colour Colours are added to restore colour lost in processing or to make a product look more appealing.
- Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
Substances rarely used in home kitchens
Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.
- Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
- Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
- Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
- Fruit juice concentrate An ingredient mostly produced industrially and rarely used in home kitchens.
1 ingredient that would only make it processed
Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.
- Sugar Sugar refined from sugar cane or beet.
About this information
- Data from this product on Open Food Facts (barcode 5010238021765, last edited 26 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
- Photo: Open Food Facts contributors, CC BY-SA 3.0.
- The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
- NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
- General information, not medical or dietary advice. Check the pack if you have an allergy.