Is it ultra-processed?
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Is Rowan Hill Malted Bloomer ultra-processed?

14 x 57g Breads Sold in the United Kingdom

Pack of Rowan Hill Malted Bloomer

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 28 ingredients
  • 7 additives
  • Nutri-Score B

Less processed breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Malted Wheat Flakes, Rapeseed Oil, Yeast, Wheat Gluten, Wheat Flour, Malted Barley Flour, Salt, Malted Wheat Flour, Rye Flour, Rice Flour, Wheat Flour, Dextrose, Wheat Sourdough, Calcium Sulphate, Citric Acid, Ammonium Carbonates, Sodium Carbonates, Ascorbic Acid, L-Cysteine, Calcium Propionate, Wheat Starch

Additives: E282 Calcium propionate , E300 Ascorbic acid , E330 Citric acid , E500 Sodium carbonates , E503 Ammonium carbonates , E516 Calcium sulphate , E920 L-cysteine

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Malted Wheat Flakes, Rapeseed Oil, Yeast, Wheat Gluten, Wheat Flour, Malted Barley Flour, Salt, Malted Wheat Flour, Rye Flour, Rice Flour, Fermented Wheat Flour, Dextrose, Wheat Sourdough, Acidity Regulators: Calcium Sulphate, Citric Acid; Raising Agents: Ammonium Carbonates, Sodium Carbonates; Flour Treatment Agents: Ascorbic Acid, L-Cysteine; Preservative: Calcium Propionate; Wheat Starch.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.

How the NOVA groups work

Among 2,388 breads

From least to most processed, this one ranks 1746th. 71% of the breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,388 breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4056489159780, last edited 7 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of B (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.