Is Rowan Hill Bakery Seeded Bloomer ultra-processed?

800g White breads Sold in the United Kingdom

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Dextrose
Glucose

34 ingredients
7 additives
Nutri-Score C

Less processed white breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, Mixed Seeds 12% (Sunflower Seeds, Brown Linseeds, Golden Linseeds, Millet, Poppy Seeds), Yeast, Rapeseed Oil, Wheat Flour, Salt (processing marker), Rice Flour, Wheat Flour, Dextrose (ultra-processing marker), Malted Barley Flour, Wheat Sourdough, Acidity Regulators (Calcium Sulphate), Citric Acid, Raising Agents (Ammonium Carbonates), Sodium Carbonates, Flour Treatment Agents (Ascorbic Acid), L-Cysteine, Preservative (processing marker) (Calcium Propionate), Wheat Starch (processing marker)

Additives: E282 Calcium propionate , E300 Ascorbic acid , E330 Citric acid , E500 Sodium carbonates , E503 Ammonium carbonates , E516 Calcium sulphate , E920 L-cysteine

As written on the pack

Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Water, 12% Mixed Seeds (Sunflower Seeds, Brown Linseeds, Golden Linseeds, Millet, Poppy Seeds), Yeast, Rapeseed Oil, Wheat Flour, Salt, Rice Flour, Fermented Wheat Flour, Dextrose, Malted Barley Flour, Wheat Sourdough, Acidity Regulators: Calcium Sulphate, Citric Acid; Raising Agents: Ammonium Carbonates, Sodium Carbonates; Flour Treatment Agents: Ascorbic Acid, L-Cysteine; Preservative: Calcium Propionate; Wheat Starch.

What makes it ultra-processed

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Preservative Preservatives slow spoilage by microbes.
Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.

How the NOVA groups work

Among 367 white breads

From least to most processed, this one ranks 151st. 86% of the white breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 367 white breads, least processed first

About this information

Data from this product on Open Food Facts (barcode 4056489159797, last edited 6 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.