Is it ultra-processed?
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Is Pick Up! Original ultra-processed?

140 g (5 x 28 g) Milk chocolate biscuits Sold in the United Kingdom

Pack of Pick Up! Original

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 19 ingredients
  • 4 additives
  • Nutri-Score E

Less processed chocolate biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

WHEAT flour, sugar, cocoa butter, cocoa mass, palm oil, whole MILK powder, glucose syrup, skimmed MILK powder, clarified BUTTER, salt, whey products, sodium carbonates, diphosphates, lecithins, flavourings, ground HAZELNUTS, starch (wheat), citric acid

Additives: E322 Lecithins , E330 Citric acid , E450 Diphosphates , E500 Sodium carbonates

As written on the pack

WHEAT flour, sugar, cocoa butter, cocoa mass, palm oil, whole MILK powder, glucose syrup, skimmed MILK powder, clarified BUTTER, salt, whey products (MILK), raising agents: sodium carbonates, diphosphates; emulsifier: lecithins; flavourings, ground HAZELNUTS, starch (WHEAT), acid: citric acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E450 Diphosphates Diphosphates are phosphate salts used as raising agents in baking powder, and to hold water in processed meats and cheese.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
  • Whey product An ingredient mostly produced industrially and rarely used in home kitchens.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 18 milk chocolate biscuits

From least to most processed, this one ranks 12th. 100% of the milk chocolate biscuits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 18 milk chocolate biscuits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 4017100284618, last edited 1 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.