Is Peppa Pig ultra-processed?

6 x 45g Dairy desserts Sold in the United Kingdom and France

Pack of Peppa Pig

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 12 ingredients
  • 2 additives
  • Nutri-Score C

Less processed dairy desserts

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Fromage frais, Water, Sugar (processing marker) 5.8%, Strawberry puree 5%, Modified maize starch (ultra-processing marker), Natural flavouring (ultra-processing marker), Stabiliser (Guar gum (ultra-processing marker)), Calcium orthophosphates, Carotenes, Anthocyanins (ultra-processing marker), Vitamin D

Additives: E163 Anthocyanins , E412 Guar gum

As written on the pack

Fromage frais (Milk), Water, Sugar 5.8%, Strawberry puree from concentrate 5%, Modified maize starch, Natural flavouring, Stabiliser (Guar gum), Calcium orthophosphates, Carotenes, Anthocyanins, Vitamin D

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E163 Anthocyanins Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
  • E412 Guar gum Guar gum is a thickener ground from the seeds of the guar plant.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
  • Modified starch Modified starch is starch altered physically, with enzymes or chemically, so that it thickens, gels or survives freezing and heating better than ordinary starch.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 1,414 dairy desserts

From least to most processed, this one ranks 967th. 72% of the dairy desserts here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,414 dairy desserts, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 3329770043633, last edited 22 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.