Is it ultra-processed?
Menu

Is Nature Valley Crunchy Variety Pack ultra-processed?

40 x 42 g Cereal bars Sold in the United Kingdom

Pack of Nature Valley Crunchy Variety Pack

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 69 ingredients
  • 4 additives
  • Nutri-Score E

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

rolled oats 59%, sugar, sunflower oil, canadian maple syrup 2%, honey, salf, molasses, emulsifier (sunflower lecithin), raising agent (sodium bicarbonate), natural flavouring, ingredients, crunchy cereal bars made rolled oats, dark chocolate pieces, ingredients (rolled oats 55%), sugar, sunflower oil, dark chocolate pieces 8% (cocoa mass, sugar, emulsifier (soy lecithin), natural vanilla flavouring), fat-reduced cocoa, honey, salt, molasses, emulsifier (sunflower lecithin), raising agent (sodium bicarbonate), natural flavouring, ingredients, crunchy cereal bars made rolled oats, honey, ingredients (rolled oats 59%), sugar, sunflower oil, honey 2%, salt, molasses, emulsifier (sunflower lecithin), raising agent (sodium bicarbonate), ingredients, for nutrifion information see bottom of the pack, store in a cool, dry place, the nature valleytm promise (we promise great taste), quality and convenience, nature valleytm www, naturevalley, com, careline (0800 028 7561), 1800 535 115 (roi), o general mills, general mills uk po box 363 uxbridge, ub8 1yt, uk made in spain for general mills international sàrl, switzerland, general siii 5x42g, 210 ge

Additives: E322 Lecithins , E322i Lecithin , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate

As written on the pack

whole grain rolled oats (59%), sugar, sunflower oil, canadian maple syrup (2%), honey, salf, molasses, emulsifier: sunflower lecithin, raising agent: sodium bicarbonate, natural flavouring, for allergens, see ingredients in bold, may contain peanut, tree nuts and soy ingredients, crunchy cereal bars made with whole grain rolled oats and dark chocolate pieces, ingredients: whole grain rolled oats (55%)), sugar, sunflower oil, dark chocolate pieces (8%)(cocoa mass , sugar, emulsifier: soy lecithin, natural vanilla flavouring), fat-reduced cocoa, honey, salt, molasses, emulsifier: sunflower lecithin, raising agent: sodium bicarbonate, natural flavouring, for allergens, see ingredients in bold, may contain peanut and tree nuts ingredients, crunchy cereal bars made with whole grain rolled oats and honey, ingredients: whole grain rolled oats (59%), sugar, sunflower oil, honey (2%), salt, molasses, emulsifier: sunflower lecithin , raising agent: sodium bicarbonate, for allergens, see ingredients in bold, may contain peanut, tree nuts and soy ingredients, for nutrifion information see bottom of the pack, store in a cool, dry place, the nature valleytm promise: we promise great taste, quality and convenience, nature valleytm www, naturevalley,com, careline: 0800 028 7561 (uk), 1800 535 115 (roi) o general mills, general mills uk po box 363 uxbridge , ub8 1yt, uk made in spain for general mills international sàrl, switzerland, general siii 5x42g ,210 ge

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Maple syrup An ingredient mostly produced industrially and rarely used in home kitchens.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 488 cereal bars

From least to most processed, this one ranks 238th. 91% of the cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 488 cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 8410076601254, last edited 13 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.