Is it ultra-processed?
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Is Multipower Crunch ultra-processed?

64g Protein bars Sold in the United Kingdom

Pack of Multipower Crunch

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 32 ingredients
  • 4 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

milk chocolate (sugar, cocoa butter, cocoa mass, skimmed milk powder, whey permeate powder, butteroil, lactose, whey powder, soya lecithin, natural vanilla flavouring), sweetened condensed milk, glucose syrup, sugar, vegetable fat (palm, shea), desiccated coconut, wheat flour, cocoa butter, cocoa mass, skimmed milk powder, whey powder, wheat starch, barley malt extract, salt, e500, e501, egg white powder, natural vanilla flavouring, milk protein, soya protein isolate

Additives: E322 Lecithins , E322i Lecithin , E500 Sodium carbonates , E501 Potassium carbonates

As written on the pack

milk chocolate (sugar, cocoa butter, cocoa mass, skimmed milk powder, whey permeate powder (milk), butteroil (milk), lactose (milk), whey powder (milk), emulsifier (soya lecithin), natural vanilla flavouring), sweetened condensed milk, glucose syrup, sugar, vegetable fat (palm, shea), desiccated coconut, wheat flour, cocoa butter, cocoa mass, skimmed milk powder, whey powder (milk), wheat starch, barley malt extract, salt, raising agents (E500, E501), egg white powder, natural vanilla flavouring, milk protein, soya protein isolate

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Lactose Lactose is milk sugar, crystallised industrially from whey, a by-product of cheese making.
  • Milk proteins Milk proteins are proteins separated from milk, such as caseinates and whey protein concentrates, added to adjust texture or raise protein content.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 264th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060756342781, last edited 20 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.