Is Moo Free Organic Original Milk Chocolate Alternative ultra-processed?

80g Confectioneries Sold in the United Kingdom

Pack of Moo Free Organic Original Milk Chocolate Alternative

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 20 ingredients
  • No additives
  • Nutri-Score E

Less processed confectioneries

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Sugar Cocoa (cocoa mass, cocoa butter" (processing marker)), Rice, rice syrup, rice starch (processing marker), rice flour, Shea Oil (processing marker), Cinder Toffee Pieces (sugar (processing marker), glucose syrup (ultra-processing marker), raising agent (sodium bicarbonate ide flour)), Inulin (ultra-processing marker), Emulsifier (ultra-processing marker) (Sunflower Lecithin "Rainforest Alliance Certified Cocoa Allergen Advice), soya free, and, Nutrition Info, Per 100g Energy 2206k3

As written on the pack

Sugar Cocoa (cocoa mass, cocoa butter"). Rice Powder (rice syrup, rice starch, rice flour, Shea Oil, Cinder Toffee Pieces (sugar, glucose syrup,raising agent: sodium bicarbonate ide flour), Inulin, Emulsifier: Sunflower Lecithin "Rainforest Alliance Certified Cocoa Allergen Advice: Dairy free, gluten free, soya free, vegetarian & vegan, Nutrition Info. Per 100g Energy 2206k3/

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 1,732 confectioneries

From least to most processed, this one ranks 647th. 90% of the confectioneries here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,732 confectioneries, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 10602355, last edited 28 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.