Is it ultra-processed?
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Is Member's Mark The Better Breakfast Bar ultra-processed?

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Pack of Member's Mark The Better Breakfast Bar

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 87 ingredients
  • 9 additives
  • Nutri-Score C

Ingredients

Ultra-processing Processing signs are highlighted

strawberry (whole wheat flour), strawberry filling (glucose-fructose wheat syrup, sugar, glycerin, strawberry puree, oatmeal, dextrose, strawberry juice concentrate, pectin, grape color extract, malic acid, citric acid, sodium citrate, calcium citrate, natural flavor), buckwheat groats, rapeseed oil, sugar, isomaltulose, cranberries (cranberries, sugar, cranberry, sunflower oil), glycerin, inulin, corn starch, rice flour, raisins, oat flakes, salt, wheat gluten, rapeseed lecithin, malted wheat flour, natural flavor, ammonium bicarbonate, skim milk, sodium bicarbonate, EGG, wheat starch, citric acid, apple cinnamon (whole wheat flour), apple filling (glucose-fructose wheat syrup, sugar, glycerin, water, oatmeal, apple puree, dextrose, apple juice, pectin, malic acid, sodium citrate, calcium citrate, cinnamon, natural flavor), buckwheat groats, rapeseed oil, sugar, isomaltulose, apple pieces (apple juice, apple puree, citrus fiber, pectin, citric acid, natural flavor), inulin, glycerin, corn starch, rice flour, oat flakes, salt, wheat gluten, rapeseed lecithin, malted wheat flour, cinnamon, ammonium bicarbonate, skim milk, sodium bicarbonate, EGG, wheat starch, citric acid

Additives: E296 Malic acid , E322 Lecithins , E322i Lecithin , E330 Citric acid , E331 Sodium citrates , E422 Glycerol , E440 Pectins , E503 Ammonium carbonates , E503ii Ammonium hydrogen carbonate

As written on the pack

STRAWBERRY: WHOLE WHEAT FLOUR, STRAWBERRY FILLING (GLUCOSE-FRUCTOSE WHEAT SYRUP, SUGAR, GLYCERIN, STRAWBERRY PUREE, OATMEAL, DEXTROSE, STRAWBERRY JUICE CONCENTRATE, PECTIN, GRAPE COLOR EXTRACT, MALIC ACID, CITRIC ACID, SODIUM CITRATE, CALCIUM CITRATE, NATURAL FLAVOR), BUCKWHEAT GROATS, RAPESEED OIL, SUGAR, ISOMALTULOSE, DRIED CRANBERRIES (CRANBERRIES, SUGAR, CRANBERRY POWDER, SUNFLOWER OIL), GLYCERIN, INULIN, CORN STARCH, RICE FLOUR, RAISINS, OAT FLAKES, SALT, WHEAT GLUTEN, RAPESEED LECITHIN, MALTED WHEAT FLOUR, NATURAL FLAVOR, AMMONIUM BICARBONATE, SKIM MILK, SODIUM BICARBONATE, EGG, WHEAT STARCH, CITRIC ACID., APPLE CINNAMON: WHOLE WHEAT FLOUR, APPLE FILLING (GLUCOSE-FRUCTOSE WHEAT SYRUP, SUGAR, GLYCERIN, WATER, OATMEAL, APPLE PUREE CONCENTRATE, DEXTROSE, APPLE JUICE CONCENTRATE, PECTIN, MALIC ACID, SODIUM CITRATE, CALCIUM CITRATE, CINNAMON, NATURAL FLAVOR), BUCKWHEAT GROATS, RAPESEED OIL, SUGAR, ISOMALTULOSE, APPLE PIECES (APPLE JUICE CONCENTRATE, APPLE PUREE CONCENTRATE, CITRUS FIBER, PECTIN, CITRIC ACID, NATURAL FLAVOR), INULIN, GLYCERIN, CORN STARCH, RICE FLOUR, OAT FLAKES, SALT, WHEAT GLUTEN, RAPESEED LECITHIN, MALTED WHEAT FLOUR, CINNAMON, AMMONIUM BICARBONATE, SKIM MILK, SODIUM BICARBONATE, EGG, WHEAT STARCH, CITRIC ACID.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • E440 Pectins Pectins are gelling agents extracted from citrus peel or apple pomace.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Dextrose Dextrose is pure glucose crystallised from starch-derived syrup.
  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

About this information

  • Data from this product on Open Food Facts (barcode 0193968488529, last edited 16 December 2025), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.