Is it ultra-processed?
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Is Mcvities Hobnob’s Coconut Macaroon ultra-processed?

262g Biscuits Sold in the United Kingdom

Pack of Mcvities Hobnob’s Coconut Macaroon

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 27 ingredients
  • 7 additives
  • Nutri-Score E

Less processed biscuits

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Rolled Oats 30%, Milk Chocolate 25% (Sugar, Cocoa Butter, Cocoa Mass, Skimmed Milk, Whey, Butter Oil, Vegetable Fats (Palm, Shea), Emulsifiers (Soya Lecithin, e476), Natural Flavouring), Wheat Flour 16%, Sugar, Vegetable Oil (Palm Vegetable Oil), Glucose-Fructose Syrup, Raising Agents (Sodium Bicarbonate, Ammonium Bicarbonate), Salt, Natural Flavouring, including cereals containing gluten, www.123healthybalance.com n Information FOR

Additives: E322 Lecithins , E322i Lecithin , E476 Polyglycerol polyricinoleate , E500 Sodium carbonates , E500ii Sodium hydrogen carbonate , E503 Ammonium carbonates , E503ii Ammonium hydrogen carbonate

As written on the pack

Rolled Oats (30%), Milk Chocolate (25%) [Sugar, Cocoa Butter, Cocoa Mass, Dried Skimmed Milk, Dried Whey (Milk), Butter Oil (Milk), Vegetable Fats (Palm, Shea), Emulsifiers (Soya Lecithin, E476), Natural Flavouring], Wholemeal Wheat Flour (16%), Sugar, Vegetable Oil (Palm), Glucose-Fructose Syrup, Raising Agents (Sodium Bicarbonate, Ammonium Bicarbonate), Salt, Natural Flavouring. For allergens, including cereals containing gluten, see ingredients in bold. www.123healthybalance.com n Information FOR

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E476 Polyglycerol polyricinoleate Polyglycerol polyricinoleate (PGPR) is an emulsifier made from castor oil.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
  • Fructose Fructose is the sugar found naturally in fruit and honey, but as an ingredient it is refined industrially, mostly from corn starch.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable fat Vegetable fats are oils that are solid at room temperature, such as palm or coconut fat.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 1,514 biscuits

From least to most processed, this one ranks 1276th. 83% of the biscuits here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,514 biscuits, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000168034089, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.