Is it ultra-processed?
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Is McCoy's Flame Grilled Steak Flavour Potato Crisps ultra-processed?

45g Wavy potato crisps Sold in the United Kingdom

Pack of McCoy's Flame Grilled Steak Flavour Potato Crisps

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 15 ingredients
  • 5 additives
  • Nutri-Score D

Less processed wavy potato crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Potatoes, Sunflower Oil, Flame Grilled Steak Flavour (Lactose, Salt, Dried Onion, Yeast, Monosodium Glutamate, Disodium Guanylate, Potassium Chloride, Flavouring, Maltodextrin, Skimmed Milk, Citric Acid, Paprika Extract)

Additives: E160c Paprika extract , E330 Citric acid , E508 Potassium chloride , E621 Monosodium glutamate , E627 Disodium guanylate

As written on the pack

Potatoes, Sunflower Oil, Flame Grilled Steak Flavour (Lactose (Milk), Salt, Dried Onion, Dried Yeast Extract, Flavour Enhancers (Monosodium Glutamate, Disodium Guanylate), Potassium Chloride, Flavouring (contains Milk), Maltodextrin, Dried Skimmed Milk, Acid (Citric Acid), Colour (Paprika Extract)).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E160c Paprika extract Paprika extract is a red-orange colour extracted from paprika peppers.
  • E621 Monosodium glutamate Monosodium glutamate (MSG) is the sodium salt of glutamic acid, made by fermentation and used to strengthen savoury taste.
  • E627 Disodium guanylate Disodium guanylate is a flavour enhancer usually used together with MSG.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Lactose Lactose is milk sugar, crystallised industrially from whey, a by-product of cheese making.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 8 wavy potato crisps

From least to most processed, this one ranks 8th. 38% of the wavy potato crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 8 wavy potato crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5000237138700, last edited 8 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.