Is it ultra-processed?
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Wavy potato crisps, from least to most processed

We track 8 wavy potato crisps, 38% of them ultra-processed. The least processed is ridge cut sea salted potato crisps.

What makes wavy potato crisps ultra-processed

The signs of ultra-processing found most often, and the share of wavy potato crisps that contain each:

Processed food (5)

  1. 1 ridge cut sea salted potato crisps Lidl · 150 gm 3
  2. 2 Reduced Fat Ready Salted Crisps M&S Food · 150g 3
  3. 3 Wavy Sea Salt Boulder Canyon · 28 g 3
  4. 4 Wavy Potato Chips Clancy's · 10 oz 3
  5. 5 Wavy Original Lay's · 7 3/4 oz (219.7 g) 3

Ultra-processed food (3)

  1. 6 Chips Svartpeppar Svenska LantChips · 200g 4
  2. 7 Tomato flavor Tiger 4
  3. 8 Flame Grilled Steak Flavour Potato Crisps McCoy's · 45g 4

Within each group, products with fewer signs of ultra-processing, additives and ingredients come first. This ordering is ours, for comparison; it is not part of NOVA.