Is it ultra-processed?
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Is Madore Rice cakes with chocolate ultra-processed?

90 g Puffed rice cakes with milk chocolate Sold in Canada

Pack of Madore Rice cakes with chocolate

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 10 ingredients
  • 3 additives
  • Nutri-Score E

Less processed puffed rice cakes with milk chocolate

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Milk chocolate (sugar cocoa butter, whole milk powder, chocolate, anhydrous milk fat, soya lecithin, polyglycerol polyricinoleate, vanilla flavour), Brown rice, White rice

Additives: E322 Lecithins , E322i Lecithin , E476 Polyglycerol polyricinoleate

As written on the pack

Milk chocolate (sugar cocoa butter, whole milk powder, unsweetened chocolate, anhydrous milk fat, soya lecithin, polyglycerol polyricinoleate, vanilla flavour), Brown rice, White rice.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E476 Polyglycerol polyricinoleate Polyglycerol polyricinoleate (PGPR) is an emulsifier made from castor oil.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
1 ingredient that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 16 puffed rice cakes with milk chocolate

From least to most processed, this one ranks 14th. 81% of the puffed rice cakes with milk chocolate here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 16 puffed rice cakes with milk chocolate, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0667888226412, last edited 22 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.