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Is Madegood ORGANIC DRIZZLED GRANOLA BARS birthday cake flavour ultra-processed?

Chocolate cereal bars Sold in Canada

Pack of Madegood ORGANIC DRIZZLED GRANOLA BARS birthday cake flavour

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 71 ingredients
  • 1 additive
  • Nutri-Score D

Less processed cereal bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

oats", sugars" (agave syrup, brown rice syrup, invert cane syrup), chocolate (cane sugar, chocolate, cocoa butter), sprinkles (rice crisps (rice flour, cane syrup, salt, vegetable glycerin, sunflower oil, beet red, purple sweet potato, maltodextrin, purple sweet potato, citric acid), spirulina extract), sunflower oil, brown rice crisps, oat flour, natural flavour, vegetable extracts (spinach, broccoli, carrots, tomatoes, beets, shiitake mushrooms), salt, agar, ingredients (gluten-free oats), sugars (agave syrup, brown rice syrup, invert cane syrup), chocolate (cane sugar, chocolate, cocoa butter), filling (crispy rice (rice flour, cane syrup, salt), vegetable glycerin, sunflower oil, red beet, purple sweet potato (maltodextrin, purple sweet potato, citric acid), spirulina extract), sunflower oil, crispy brown rice, gluten-free oatmeal, natural flavour, plant extracts (spinach, broccoli, carrots, tomatoes, beets, shiitake mushrooms), salt, agar-agar

Additives: E330 Citric acid

As written on the pack

pure gluten free oats", sugars" (agave syrup*, brown rice syrup*, invert cane syrup*), chocolate* (cane sugar, unsweetened chocolate, cocoa butter), sprinkles (rice crisps* [rice flour, cane syrup, salt, vegetable glycerin*, sunflower oil*, beet red powder*, purple sweet potato powder [maltodextrin, purple sweet potato extract, citric acid], spirulina extract*), sunflower oil*, brown rice crisps*, gluten free oat flour*, natural flavour*, vegetable extracts (spinach, broccoli, carrots, tomatoes, beets, shiitake mushrooms), salt, agar*, *organic, ingredients: pure gluten-free oats*, sugars* (agave syrup*, brown rice syrup*, invert cane syrup*), chocolate* (cane sugar*, unsweetened chocolate*, cocoa butter*), filling* (crispy rice* [rice flour, cane syrup*, salt], vegetable glycerin*, sunflower oil*, red beet powder*, purple sweet potato powder [maltodextrin, purple sweet potato extract, citric acid], spirulina extract*), sunflower oil*, crispy brown rice*, gluten-free oatmeal*, natural flavour*, plant extracts (spinach, broccoli, carrots, tomatoes, beets, shiitake mushrooms), salt, agar-agar*, *organic

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Invert sugar Invert sugar is ordinary sugar split into glucose and fructose with acid or enzymes.
  • Maltodextrin Maltodextrin is a white powder made by partly breaking down starch.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 62 chocolate cereal bars

From least to most processed, this one ranks 21st. 100% of the chocolate cereal bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 62 chocolate cereal bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0687456214139, last edited 11 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.