Is Kraft Heinz Nutella ultra-processed?

725 g Cocoa and hazelnuts spreads Sold in Canada

Pack of Kraft Heinz Nutella

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 10 ingredients
  • 3 additives
  • Nutri-Score E

Less processed cocoa and hazelnuts spreads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Sugar (processing marker), vegetable oil (processing marker), Hazelnuts, Cocoa, Skim milk powder (processing marker), Cocoa butter, Whey powder (ultra-processing marker), Canola lecithin, Artificial flavour (ultra-processing marker), Citric acid

Additives: E322 Lecithins , E322i Lecithin , E330 Citric acid

Also detected, but not matched to one ingredient: E322 Lecithins.

As written on the pack

Sugar, Modified vegetable oil, Hazelnuts, Cocoa, Skim milk powder, Cocoa butter, Whey powder, Canola lecithin, Artificial flavour, Citric acid.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 55 cocoa and hazelnuts spreads

From least to most processed, this one ranks 36th. 96% of the cocoa and hazelnuts spreads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 55 cocoa and hazelnuts spreads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0068100903126, last edited 1 April 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.