Is it ultra-processed?
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Is King's Hawaiian Savory Butter Rolls ultra-processed?

12 oz (340g) Breads Sold in the United States

Pack of King's Hawaiian Savory Butter Rolls

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 37 ingredients
  • 10 additives
  • Nutri-Score D

Less processed breads

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), water, sugar, butter (cream, salt), nonfat milk, contains less than 2% of each of the following (potato flour), eggs, yeast, datem, salt, whey, wheat gluten, degerminated yellow corn flour, sodium stearoyl lactylate, sorbic acid preservative, monocalcium phosphate, wheat flour, calcium sulfate, ascorbic acid added as a dough conditioner, wheat starch, sodium silicoaluminate, ammonium sulfate, enzymes, sorbitan monostearate, mono-& diglycerides, calcium silicate, microcrystalline cellulose

Additives: E341 Calcium phosphates , E341i Monocalcium phosphate , E460 Cellulose , E460i Microcrystalline cellulose , E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids , E481 Sodium stearoyl-2-lactylate , E491 Sorbitan monostearate , E517 Ammonium sulphate , E552 Calcium silicate , E554 Sodium aluminium silicate

As written on the pack

Enriched flour (wheat flour, malted barley flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), water, sugar, butter (pasteurized cream, salt), nonfat milk, contains less than 2% of each of the following: potato flour, eggs, yeast, datem, salt, whey, wheat gluten, degerminated yellow corn flour, sodium stearoyl lactylate, sorbic acid preservative, monocalcium phosphate, wheat flour, calcium sulfate, ascorbic acid added as a dough conditioner, wheat starch, sodium silicoaluminate, ammonium sulfate, enzymes, sorbitan monostearate, mono-& diglycerides, calcium silicate, microcrystalline cellulose.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E460 Cellulose A food additive used to dissolve, dilute, disperse or otherwise physically modify a food additive or nutrient without altering its function -and without exerting any technological effect itself- in order to facilitate its handling, application or use of the food additive or nutrient.
  • E472e Mono- and diacetyltartaric acid esters of mono- and diglycerides of fatty acids Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E481 Sodium stearoyl-2-lactylate Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.
  • E491 Sorbitan monostearate Emulsifiers are substances which make it possible to form or maintain a homogenous mixture of two or more immiscible phases such as oil and water in a foodstuff.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Gluten Wheat gluten, sold as "vital wheat gluten", is the protein washed out of wheat flour.
  • Whey Whey is the liquid left over from cheese making, usually dried into a powder and used as a cheap source of milk solids, protein and lactose.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Butter Butter, the fat churned from cream.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.

How the NOVA groups work

Among 2,390 breads

From least to most processed, this one ranks 2223rd. 71% of the breads here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 2,390 breads, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0073435002017, last edited 27 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.