Is Kind Protein Max High Protein Bar ultra-processed?

2.2 oz Sold in the United States

Pack of Kind Protein Max High Protein Bar

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 16 ingredients
  • 4 additives
  • Nutri-Score D

Ingredients

Ultra-processing Processing signs are highlighted

Peanuts, soy protein isolate, tapioca fiber, chicory root fiber (ultra-processing marker), palm oil, vegetable glycerin, natural flavor (ultra-processing marker), tapioca starch (processing marker), milk powder (processing marker), peanut oil (processing marker), sea salt (processing marker), cocoa, soy lecithin (ultra-processing marker), annatto, Vitamin E (mixed tocopherols)

Additives: E306 Tocopherol-rich extract , E322 Lecithins , E322i Lecithin , E422 Glycerol

Also detected, but not matched to one ingredient: E422 Glycerol.

As written on the pack

Peanuts, soy protein isolate, tapioca fiber, chicory root fiber, palm oil, vegetable glycerin, natural flavor, tapioca starch, milk powder, peanut oil, sea salt, cocoa, soy lecithin, annatto extract, Vitamin E (mixed tocopherols).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
5 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Meals Products in the category "Meals" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

About this information

  • Data from this product on Open Food Facts (barcode 0602652434778, last edited 21 September 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of D (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.