Is it ultra-processed?
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Is Kind Protein Max Crispy Chocolate Peanut Butter ultra-processed?

Protein bars Sold in the United States and Ireland

Pack of Kind Protein Max Crispy Chocolate Peanut Butter

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 16 ingredients
  • 3 additives

Less processed protein bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Peanuts, soy protein isolate, allulose, tapioca fiber, palm kernel oil, vegetable glycerin, chicory root fiber, chocolate, alkalized cocoa, natural flavor, sea salt, tapioca starch, peanut oil, soy lecithin, Vitamin E (mixed tocopherols for freshness)

Additives: E322 Lecithins , E322i Lecithin , E422 Glycerol

As written on the pack

Peanuts, soy protein isolate, allulose, tapioca fiber, palm kernel oil, vegetable glycerin, chicory root fiber, unsweetened chocolate, alkalized cocoa, natural flavor, sea salt, tapioca starch, peanut oil, soy lecithin, Vitamin E (mixed tocopherols for freshness).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • E422 Glycerol Glycerol is a sweet-tasting liquid used to keep products moist and soft.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.

How the NOVA groups work

Among 426 protein bars

From least to most processed, this one ranks 155th. 93% of the protein bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 426 protein bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 0602652434723, last edited 1 October 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.