Is it ultra-processed?
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Is Kind Protein Crunchy Peanut Butter ultra-processed?

50g Energy bars Sold in the United Kingdom

Pack of Kind Protein Crunchy Peanut Butter

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 23 ingredients
  • 2 additives

Less processed energy bars

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Peanuts, caramel flavoured coating (chicory root fibre, palm kernel oil, sugar, whole milk powder, skim milk powder, cocoa processed with alkali, emulsifier (sunflower lecithin), sea sait, natural flavouring), chicory root fibre, honey, protein crisps (soya protein isolate, tapioca starch, sea salt), glucose syrup, peanut butter, sea salt, emulsifier (soya lecithin)

Additives: E322 Lecithins , E322i Lecithin

As written on the pack

Peanuts, caramel flavoured coating (chicory root fibre, palm kernel oil, sugar, whole milk powder, skim milk powder, cocoa processed with alkali, emulsifier (sunflower lecithin), sea sait, natural flavouring), chicory root fibre, honey, protein crisps (soya protein isolate, tapioca starch, sea salt), glucose syrup, peanut butter, sea salt, emulsifier (soya lecithin).

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

  • Glucose Glucose, usually listed as glucose syrup, is cheap, keeps products moist and stops sugar from crystallising.
  • Glucose syrup Glucose syrup is cheap, keeps products moist and stops sugar from crystallising.
  • Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.
6 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Honey Honey, used as a sweetener.
  • Salt Salt, added for taste and preservation.
  • Starch Starch extracted from cereals or potatoes, used to thicken.
  • Sugar Sugar refined from sugar cane or beet.
  • Sweet snacks Products in the category "Sweet snacks" are at least group 3.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 126 energy bars

From least to most processed, this one ranks 91st. 87% of the energy bars here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 126 energy bars, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5054678306006, last edited 4 June 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • General information, not medical or dietary advice. Check the pack if you have an allergy.