Is Kind, 100% healthy whole grains, dark chocolate & cranberry clusters ultra-processed?

Cereals and their products Sold in the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Vegetable fiber
E322 Lecithins

22 ingredients
2 additives
Nutri-Score C

Less processed cereals and their products

Sprouted Rolled Oats One Degree Organic Foods 1 ingredient · no additives NOVA group 1
Old Fashioned Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Quick 1-Minute Oats Quaker Oats 1 ingredient · no additives NOVA group 1
Old Fashioned 100% Whole Grain Rolled Oats Quaker Oats 1 ingredient · no additives NOVA group 1

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Whole grains (oats, brown rice, millet, oat flour, amaranth, buckwheat, quinoa), evaporated cane juice, dark chocolate (sugar (processing marker), chocolate liquor, cocoa butter, soy lecithin (ultra-processing marker)), canola oil, chicory root fiber (ultra-processing marker), cranberries, sugar (processing marker), molasses (processing marker), sea salt (processing marker), natural vitamin e, sunflower oil (processing marker)

Additives: E322 Lecithins , E322i Lecithin

As written on the pack

Whole grains (gluten free oats, brown rice, millet, gluten free oat flour, amaranth, buckwheat, quinoa), evaporated cane juice, dark chocolate (sugar, chocolate liquor, cocoa butter, soy lecithin), canola oil, chicory root fiber, cranberries, sugar, molasses, sea salt, natural vitamin e, sunflower oil.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.

Substances rarely used in home kitchens

Refined or extracted in factories, such as syrups made from starch or isolated proteins. The other hallmark of ultra-processed food.

Vegetable fiber Isolated plant fibres, such as inulin, oat fibre or bamboo fibre, are extracted industrially and added to change texture or support "source of fibre" claims.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salt Salt, added for taste and preservation.
Sugar Sugar refined from sugar cane or beet.
Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 5,078 cereals and their products

From least to most processed, this one ranks 3558th. 57% of the cereals and their products here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 5,078 cereals and their products, least processed first

About this information

Data from this product on Open Food Facts (barcode 0602652171833, last edited 22 April 2020), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.