Is Kiddylicious Veggie Straws Sour Cream And Chive ultra-processed?

Crisps Sold in the United Kingdom and the United States

Yes, it's ultra-processed

1 Unprocessed
2 Kitchen staple
3 Processed
4 Ultra-processed

Signs of ultra-processing in its ingredients:

Flavouring

15 ingredients
1 additive
Nutri-Score C

Less processed crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

what's in them? (Ingredients), Potato starch (processing marker) 30%, rapeseed oil, rice flour 18%, yellow pea 17%, sour cream and chive flavour seasoning (rice flour, onion, natural flavouring (ultra-processing marker), chives, acidity regulator (citric acid)), potassium chloride, salt (processing marker)

Additives: E330 Citric acid

As written on the pack

WHAT'S IN THEM? (Ingredients) Potato starch (30%), rapeseed oil, rice flour (18%), yellow pea flour (17%), sour cream & chive flavour seasoning (rice flour, onion powder, natural flavouring, chives, acidity regulator (citric acid)), potassium chloride, salt.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

3 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

Salty snacks Products in the category "Salty snacks" are at least group 3.
Salt Salt, added for taste and preservation.
Starch Starch extracted from cereals or potatoes, used to thicken.

How the NOVA groups work

Among 1,471 crisps

From least to most processed, this one ranks 622nd. 64% of the crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 1,471 crisps, least processed first

About this information

Data from this product on Open Food Facts (barcode 5060040253427, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
General information, not medical or dietary advice. Check the pack if you have an allergy.