Is it ultra-processed?
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Is Simply roasted ultra-processed?

93 g Potato crisps Sold in the United Kingdom

Pack of Simply roasted

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 15 ingredients
  • 1 additive
  • Nutri-Score C

Less processed potato crisps

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Potatoes, Vegetable Oil, Truffle Seasoning (Rice Flour, Yeast Powder, Onion, Yeast Extract Powder, Sugar, Garlic, Salt, Natural Flavouring, Black Pepper, Citric Acid, Black Summer Truffle Extract), Suitable for and diets

Additives: E330 Citric acid

As written on the pack

Potatoes, Vegetable Oil, Truffle Seasoning [Rice Flour, Yeast Powder, Onion Powder, Yeast Extract Powder, Sugar, Garlic Powder, Salt, Natural Flavouring, Black Pepper, Citric Acid, Black Summer Truffle Extract]. For allergens see ingredients in bold. Suitable for gluten free and vegan diets.

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
4 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Salty snacks Products in the category "Salty snacks" are at least group 3.
  • Salt Salt, added for taste and preservation.
  • Sugar Sugar refined from sugar cane or beet.
  • Vegetable oil Vegetable oils are pressed or extracted from seeds, nuts and fruits.

How the NOVA groups work

Among 622 potato crisps

From least to most processed, this one ranks 250th. 66% of the potato crisps here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 622 potato crisps, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060837490080, last edited 1 July 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of C (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.