Is Just Whole Foods vanilla custard powder ultra-processed?

100g Corn starch Sold in the United Kingdom and France

Yes, it's ultra-processed

Signs of ultra-processing in its ingredients:

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ultra-processing Processing signs are highlighted

cornflour, annatto (ultra-processing marker), curcumin (ultra-processing marker), natural vanilla flavour (ultra-processing marker)

Additives: E100 Curcumin , E160b Annatto

As written on the pack

cornflour. annatto, curcumin, natural vanilla flavour.

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

E100 Curcumin Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
E160b Annatto Colours are substances which add or restore colour in a food, and include natural constituents of foods and natural sources which are normally not consumed as foods as such and not normally used as characteristic ingredients of food.
Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.

From least to most processed, this one ranks 13th. 8% of the corn starch here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

Data from this product on Open Food Facts (barcode 5022775000110, last edited 6 May 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
Photo: Open Food Facts contributors, CC BY-SA 3.0.
The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
General information, not medical or dietary advice. Check the pack if you have an allergy.