Is it ultra-processed?
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Is Itsu Yoghurt Rice Cakes ultra-processed?

Puffed rice cakes Sold in the United Kingdom

Pack of Itsu Yoghurt Rice Cakes

Yes, it's ultra-processed

  1. 1 Unprocessed
  2. 2 Kitchen staple
  3. 3 Processed
  4. 4 Ultra-processed

Signs of ultra-processing in its ingredients:

  • 11 ingredients
  • 2 additives
  • Nutri-Score E

Less processed puffed rice cakes

Less processed isn't automatically healthier, so compare the labels for what matters to you, such as sugar or salt.

Ingredients

Ultra-processing Processing signs are highlighted

Yoghurt coating 60% (sugar, cocoa butter, whole milk powder, yoghurt powder, emulsifier (soya lecithin), natural vanilla flavouring), rice cake 40% (brown rice, rice)

Additives: E322 Lecithins , E322i Lecithin

As written on the pack

Yoghurt flavoured coating (60%) (sugar, cocoa butter*, whole milk powder, skimmed yoghurt powder (milk) (3%), emulsifier: soya lecithin; natural vanilla flavouring), rice cake (40%) (brown rice, rice)

What makes it ultra-processed

Cosmetic additives

Added to change how the food looks, feels or tastes, not to keep it safe. A hallmark of ultra-processed food.

  • E322 Lecithins Lecithins are fatty substances extracted mostly from soybeans, sunflower seeds or eggs, used as emulsifiers to keep fat and water mixed, for example in chocolate.
  • Emulsifier Emulsifiers keep fat and water from separating, giving products a smooth, stable texture over a long shelf life.
  • Flavouring Flavourings are concentrated aroma preparations that add or intensify a taste.
2 ingredients that would only make it processed

Kitchen staples like sugar, salt and oil. On their own they make a food processed, not ultra-processed.

  • Sugar Sugar refined from sugar cane or beet.
  • Milk powder Milk powder is milk with the water evaporated off: a preserved form of a whole food rather than an industrial extract.

How the NOVA groups work

Among 142 puffed rice cakes

From least to most processed, this one ranks 106th. 63% of the puffed rice cakes here are ultra-processed.

Ranked by NOVA group, then by the number of ultra-processing signs, additives and ingredients. Our ordering, not part of NOVA.

All 142 puffed rice cakes, least processed first

About this information

  • Data from this product on Open Food Facts (barcode 5060262484951, last edited 27 March 2026), available under the Open Database License. If something is wrong or the recipe has changed, you can correct it there.
  • Photo: Open Food Facts contributors, CC BY-SA 3.0.
  • The NOVA group is an automated estimate from crowdsourced data: a missing or mistyped ingredient can change it.
  • NOVA measures processing, not nutrition. For nutrition, Open Food Facts gives this product a Nutri-Score of E (from A, best, to E).
  • General information, not medical or dietary advice. Check the pack if you have an allergy.